How computers effect our lives?

Computer as a tool and a technique product is no longer strange for people in modern society. People use computer anywhere with and field. Computers have played an amazing role in the world. Nowadays, almost everybody has more than one computer in their home. More areas are being taken over by the computer. Today, the computer has changed the business world and our daily lives. To begin with, can you image that you live without computers during a week?For me, it is absolutely not possible since I use computer to contact my family and my friend everyday. Most of the youth of today use computers to relax in their daily lives. They play computer games or enjoy in the social network. Also, people can choose movies and listen to music that they like. In addition, computers are essential tools that help people in work area. Programs can do various functions and ease the process of doing it manually without computer. For instance, designers use software to deal with all the advertising and design papers.Businessmen use computers to communicate with their clients like video chat, online phones and sales transaction, while some people can find a job or an opportunity on the internet. Moreover, the most important is that computer improves efficiency for people’s lives. For example, individuals not only can use computers to book trios online, but also book hotels, flights even a delicious meal. Furthermore, people can shop on line to buy anything for a lower price. It’s not only convenient, but also saves people money and time.Additionally, computers are used extensively in public department like hospitals; the doctors can log new information or take the medical history from the patient. Also, computers play a significant role in a surgery which the doctors can know the condition about the patient during the process. It is the best way to help doctors analyze and solve problems for patients. Besides medical system, in the high crime rate society computer tec hniques help the police to analyze cases and it’s both quick and accurate to solve a case.Computers are the best tool to learn about people whether you are old or a disabled person. It is no longer that time, when people only could be educated in school. Nowadays, everyone can study online to learn languages, cultures, history etc. Also, you can watch public classes online courses from Yale, Stanford, Oxford which have fascinating selection to attract you to help develop cognitive abilities. You needn’t go to the UK or US, the only one thing you do is just open your computer then enjoy it. On the other hand, the computer is a great tool for people who are looking to learn anything in the world.Whether you want to read books or search the news, or get information worldwide, the computer can handle all these of things. Computer can compute thousands of problems in just a second. You can send documents in just one click and keep in touch with your relatives in aboard. Fin ally, the computer is a very spectacular tool that can change and effect people’s lives. The computer has truly revolutionized changed this epoch. It has made everyone’s life easier by doing difficult subjects. The computer is one of the most incredible inventions in history.

Why did Charles V Abdicate?

After a nearly forty year rule over an empire of unprecedented size and complexity, Charles V of the Holy Roman Empire abdicated his throne in 1555-6. His rein saw much adversity yet he had great success and during his rein, the empire grew and prospered. However, a series of political, militaristic and health problems culminated in Charles’s retirement. To explore these problems and to fully comprehend why Charles relinquished his power is the topic of this essay. By and large, Charles V was the most powerful leader in Europe during his rein (Cavendish 2006). His realm was described as â€Å"an empire which the sun never set on† and it encompassed about 1,500,000 square miles. A Habsburg in his teens, in 1516 he inherited Spain, which had been unified by his grandparents Isabella and Ferdinand. In 1519 he succeeded his paternal grandfather Maximilian I as Holy Roman Emperor (Cavendish 2006). He was Duke of Burgundy and Archduke of Austria and he also ruled the Netherlands, Bohemia, Hungary, Naples, Sicily and Sardinia. Ruling Spain meant ruling Spanish America and in Charles’s time Cortes took Mexico and Pizarro conquered Peru (Cavendish 2006). The wealth of Spain paid for his efforts to control Western Europe. Despite sizeable incomes from parts of the empire, Charles’s rein encountered monetary difficulties attributing to military defeats. Encircled by the Holy Roman Empire, France existed as the empires great rival and had three major conflicts with the Holy Roman Empire during Charles’s rein. The first began in 1521 against Charles’s nemesis Francis I of France and was highly successful, driving the French out of Milan and defeating and capturing Francis at the Battle of Pavia in 1525. There were three later conflicts where the outcome was less conclusive and France acted as a constant oppose to the empire. Another great rival of Charles’s were the Ottomans, who put pressure of the Holy Roman Empire’s Hungarian border and from piracy in the Mediterranean, especially in the 1530s. The predominately Islamic Ottoman Empire had a longstanding feud with the H. R. E. who was seen as the defender of Christendom (Claydon 2009). Charles the V is among the many rulers since ancient times who desired to create a neo-roman empire and as a Catholic, Charles hoped to unite all of Europe in a Christian empire of which he would be ruler. Unsurprisingly, the notion was met with fierce opposition. Not only did the French and the English prove resistant to the idea, but in 1517 Martin Luther nailed his theses to the church door at Wittenberg: Charles’s ambitions deteriorated on the Protestant Reformation. Not only a factor for political defeat, his staunch religious belief also be attributed to his decision to abdicate. When something went right he attributed it to God, his failure to unite Europe made Charles V feel unworthy and that God must surely want another ruler to extend the empire and destroy Protestantism and Islam. In addition to the great stress of battling a multitude of enemies, Charles had to bear loyalty problems from within the Holy Roman Empire. In 1520, the Comuneros in Castile demanded lower taxes, an end to Burgandian dominion of Castile. They would have preferred Charles’s mum, Joanna the Mad to rule (Claydon 2009). Charles’s brother Ferdinand, archduke of Austria and king of Bohemia and Hungary placed higher priority on defeating the Ottomans than on France and getting rid of Protestantism which were Charles’s goals. Charles failed to control Germany and the Princes saw Ferdinand as their actual ruler (Claydon 2009). In 1529, the Diet of Speyer saw the Lutheran princes protest Charles’s catholic policy in direct defiance of the empire. The princes of Germany also largely adopted protestantism which Charles abhorred and considered heresy. Another factor for his abdication is that by the 1550s that Protestantism in Germany would have to be tolerated. The Holy Roman Empire saw major finance problems during Charles’s rein. The cost of training and maintaining the armies of the H. R. E. were vast and Charles struggled to find the money (Claydon 2009). Charles had to cancel a successful campaign against France where victory was near due to funding problems. A large portion of the empire’s income was through taxes but in certain areas people highly resented taxes due to feelings of localism, for example, the Spanish resented paying for Charles’s efforts on the other side of Europe whilst the German states saw Charles as a ‘foreigner’ and resented his rule over them and considered their own Princes as supreme (Claydon 2009). A similar situation existed in Burgundy where the Flanders estates rejected a 1534 plan to be organised into an imperial ‘circle’ to provide regular taxes and troops. Also, Charles’s claim of Italy was not profitable because Italy was financially dependant and contributed little to the empire monetarily (Claydon 2009). After a series of unfortunate militaristic failures and chronic finance and loyalty problems, in about his mid-forties, Charles was afflicted by severe health issues, most notably agonising gout, as well as epilepsy and chronic indigestion which was caused by his Hapsburg jaw, a condition where the jaw is deformed and creates difficulty eating. It was common to his family line due to aristocratic inbreeding. Tests have been conducted on a finger of Charles’s (which was preserved separately from his body) by researchers at the University of Barcelona who have concluded that severe gout was the main cause of Charles’s abdication (Emery 2006). They concluded that anyone with a condition that severe could not work. Historically, gout is seen as a ailment of the very wealthy due to food that increase risk are red meat. Such lavish food was not available in great quanities to people of medium to little wealth. He suffered from a particular severe gout and many scholars think Charles V decided to abdicate after a gout attack in 1552 forced him to postpone an attempt to recapture the city of Metz, where he was later defeated. This incident appears to have acted as the straw that broke the camel’s back in Charles’s decision to exit power. By now, Charles faced a great variety of tribulations. The implications from Charles’s failed was efforts, money and loyalty problems suggest he lacked full control of his empire. He felt that if God wanted him as ruler, he would have had an easier time. Overall, despite numerous reasons that probably influenced his decision, like failed military efforts, loyalty issues and his unwillingness to tolerate Protestantism in the empire, Charles’s health afflictions causing increasing inability to meets the demands of being Emperor, appears to be the key factor in his abdication. His epilepsy, gout and chronic indigestion (caused by his Habsburg jaw) surely made an already stressful and life dominating role of ruling a vast empire overwhelming and the various problems he faced culminated in his abdication. Despite being only fifty-eight at the time of his death, Charles must have appeared a frail and crippled old man who could barely walk (in his later years, he was carried around in a sedan chair) or use his hands (Emery 2006). Not a desirable public image for a mighty Emperor. Peaceful retirement to holy surroundings must have seemed a welcome change to a life of constant travel, warfare and turmoil. Charles V’s abdication has been interpreted differently. While many condemned it an unsuccessful man’s admission of failure and escape from the world, contemporaries of the time thought differently. There is evidence that Charles himself had been considering the idea even in his prime. In 1532 his secretary, Alfonso de Valdes, suggested to him the thought that a ruler who was incapable of preserving the peace and, indeed, who had to consider himself an obstacle to its establishment was obliged to retire from affairs of state. Upon the finalisation of the abdication, St. Ignatius of Loyola had this to say: â€Å"The emperor gave a rare example to his successors . . . he proved himself to be a true Christian prince . . may the Lord in all His goodness now grant the emperor freedom. † By today’s standards, Charles’s abdication would be nothing extraordinary considering his ailments and the stressful job requirements of emperor. Charles abdicated as Emperor in 1556 in favour of his brother Ferdinand; however, due to lengthy debate and bureaucratic procedure, the Imperial Diet did not accept the abdication (and thus make it legally valid) until May 3, 1558. Up to that date, Charles continued to use the title of Emperor. Charles gave Burgundy, Spain and the American colonies to his son Philip II. He retired to the Monastery of Yuste, near Cuacos de Yuste. The monastery was expanded in 1556 to make room for the emperor and the fifty to sixty members of his entourage. Charles was occasionally visited by notable people, including his illegitimate son Don Juan de Austria, as well as his heir Philip II of Spain. Like many former men of power in history, Charles was deeply interested in politics and was routinely posted on the news of the empire in his retirement. Probably hoping for news that his successors had created a miraculous Christian unification of Europe! He lived his few remaining months on earth amid works of art, of which he had a keen appreciation (Titian was his favourite painter), amid the books which, as a cultured man, he studied and took pleasure in enjoying the music (Knight 2009). His health afflictions worsened and he died of malaria on September 21, 1558 (de Zulueta 2007, 107-9). He was buried in the monastery church, though his remains were transferred twenty-six years later to San Lorenzo del Escorial.

Lakes

Lakes are basically water bodies that are enclosed by land, majority of which consist of fresh water. They can be classified based on the nature of their formation process. Lakes can be formed by landslides, glacial blockages, depressions created by tectonic uplift of mountains and several other natural phenomena. The size and shape of lakes also vary to a great extent depending upon their type (Lake Access). Also, the diverse variety of aquatic life inhabiting these lakes is determined by their type and geographic location.A subglacial lake is one which is found under the surface of ice caps and glaciers. The water in such lakes remains in liquid state, as the layer of ice above retains the heat resulting from geothermal heating and friction. A subglacial lake is usually round-shaped and does not facilitate animal life due to the extremely low temperatures. Lake Vostok located in Antarctica is a classic example of a subglacial lake; its coordinates on the earth are 77 degrees South- 105 degrees East. The amount of water found in such lakes is approximately around 5400 cubic kilometers.A reservoir is an artificial lake brought into being by human intervention. These man-made lakes are usually bigger compared to their natural counterparts. A reservoir is made by filling up an open pit mine or unused patches of land behind a dam with massive quantities of water. These lakes are commonly shaped like a bean or moon. They accommodate aquatic life such as Catfish, Guadalupe bass and many other varieties of fish. Lake Nasser, an artificial lake on River Nile is a well-known reservoir; it is geographical location extends between 22-25 degrees North and 31-45 degrees East.An endorheic lake is a closed lake which does not experience any substantial outflow of water. The surface of such lakes is flat and dry since they are mainly located in desert regions, where inflow of water is low; they are also characterized by steep holes and their depth varies a lot. Although the ou tflow of water in most lakes is through underground diffusion or rivers, endorheic lakes are quite an exception since the outflow is only by water evaporation in the endorheic basin. Hence, these lakes are also known as terminal lakes. Endorheic lakes mostly consist of reptilian life forms such as snakes and lizards. Lake Eyre is a commonly known endorheic lake located in central Australia between 28-22 degrees South and 137-22 degrees East. Lake Turkana and Lake Torrens are some other examples of an endorheic lake.A meromictic lake consists of several layers of water that do not mix with each other. The deepest layers in such lakes have a scarcity of oxygen and the sediments there remain intact. They are circular in shape; the basin of such lakes is quite steep, while the surface area of the lake is relatively less deep. Meromictic lakes are inhabited by cormorants, turtles, herons, geese, ducks and raccoons. Green Lake located between Washington D.C and Seattle is an excellent exa mple of a meromictic lake; it is nearly 2.1 meters in depth. Lake Nyos and Lake McGinnis are some of the other popular meromictic lakes.An Oxbow is a lake which is formed when a stream channel bend is abandoned from a river. When a river meanders slowly in a low-lying plains and river valleys, a horseshoe-shaped bend is cutoff from the main channel as a result of continuous silt deposition, giving rise to oxbows. They distinctively look like curve-shaped cracks or loops. An Oxbow does not support much of animal life and its size is about 22miles long and three-fourths of a mile wide. Lake Reelfoot in Tennessee and Lake Chicot in Arkansas are examples of an Oxbow.Reference:Lake Access. (n.d.). Formation of Lakes. Retrieved 2 July, 2007 from,

Lagaan Movie Review Example | Topics and Well Written Essays - 500 words

Lagaan - Movie Review Example Instead the villagers were told to deposit their lagaan as soon as possible. In a mocking mood, Captain Russell (played by Paul Blackthorne) threw a challenge to the farmers, that if they can defeat the British soldier's team in the game of cricket, they won't have to pay any lagaan. Bhuwan, the leading character played by the producer actor, Amir Khan, accepted the challenge. Initially, most of the villagers laughed at Bhuwan for accepting such a challenge, but gradually they saw in him a ray of hope and started preparing for a game - called 'cricket'. The film is interspersed with some musical dance sequences, the trademark of Indian movies in particular. Gauri, played by Gracy Singh is the female lead in the film. She is in love with Bhuwan, and keeps encouraging him during the preparation for the game of cricket. But, Elizabeth Russell, the better half of Captain Russell somehow develops a soft corner for the villagers and their issues and in the process finds herself attracted towards Bhuwan, which is of course not liked by Gauri. But, the storyline of the film is so strongly built around the main subject, that nowhere does it appear to leave the main course. Therefore such anecdotes only provide some refreshing changes while highlighting the humane side of the story. Captain Russell gets an earful from his bosses, for having allowed the villagers an esca

BHS 414 Cross Cultural Health Perspectives (Mod 3 SLP) Essay

BHS 414 Cross Cultural Health Perspectives (Mod 3 SLP) - Essay Example come and the complications showed that Female Circumcision does not provide significant positive hygienic and attitude changes expected by the culture. Instead it calls many complications such as infections, deaths, chronic pain and obstructions in the urinary tract. Further it was proved that some women increase the sexual sensitivity after the process. Reveling of these findings might change the behavior in societies that are much open to the world, but do a little to the societies with are not open. ( Ferguson, 1995) Some countries allow to perform female circumcision only by a qualified person or a doctor with anesthesia where the complications are relatively low and generally safe. This provides cultural requirements while reaching the objectives of health care by limiting illegal unsafe procedures which violates human rights. However this has a problem with human rights. Women who refuse female circumcision might have been forced do it since they are not protected by the law. Many of these communities have deep-rooted strong justifications on the advantages of the female circumcision. (Gruenbaum, 2001). Although they are not agreed with modern medical and health practices they bend facts to match with what they believe which makes someone stand for it. Some of justifications are as follows: Women who have undergone circumcision are considered as spiritual and are given higher recognition in political and cultural context. This is why women in countries where the female circumcision is legally banned still chose to undergo the

Impact of Standardized terminologies Coursework Example | Topics and Well Written Essays - 250 words

Impact of Standardized terminologies - Coursework Example According to (Nolan 2004), NIC is a common terminology with practicing and research nurses. It is a broad, research-based, standardized classification of care-interventions that clinical nurses perform (Nolan 2004). It is important for all-setting clinical communication, documentation, productivity measurement, and integration of data across systems and settings, competency evaluation, effectiveness research, curricular design and reimbursement (Clark & Lang 1992).As a practicing nurse, the Implementation of NIC would have varied and diverse impacts on my nursing practice (Nolan 2004). First, apart from the better communication between other health providers and me, NIC would provide me with an increased visibility and clear view of nursing interventions (Nolan 2004). Second, due to increased enlightenment in nursing interventions I would have improved patient care in my capacity. Third, a practicing nurse with knowledge in nursing informatics, NIC will enhance my data collection abilities and the capabilities to evaluate nursing care outcomes (Nolan 2004). Fourth, I believe NIC will support me in gaining greater adherence to the nursing standards of care (McGonigle & Mastrian, 2015). Five, because competency is very vital in every occupational field, particularly nursing occupation, NIC will facilitate assessment of my nursing competency (Nolan 2004). As a result of these impacts, I will develop a greater experience, knowledge and nursing wisdom that will eventually enhance my nursing

How recruitment and selection are tied to strategic HRM Essay

How recruitment and selection are tied to strategic HRM - Essay Example The top management domains have long understood that if strategic HRM is properly instituted upon, there is no reason why there can be anything missing within the recruitment and selection quarters, and more so when the focus is on doing things in the most appropriate manner and bringing about value for the sake of the organization in the long term duration (Noe, Hollenbeck, Gerhart, & Wright 2009). However this is easier to suggest here because strategic HRM requires strict vigilance and control by the human resources management department and the top management within any organization. In essence, any organization would dearly require that its strategic HRM takes care of the recruitment and selection matters because this is an important provision of value and quality in the form of the employees who are inducted within the organization. Hence recruitment and selection regimes are very closely tied in with the strategic HRM aspects as discussed above. Works Cited Noe, Raymond, Holle nbeck, John, Gerhart, Barry & Wright, Patrick. Fundamentals of Human Resource Management (4th ed.). McGraw-Hill/Irwin, 2009

Teaching childern Essay Example | Topics and Well Written Essays - 750 words

Teaching childern - Essay Example I have come to realize that it is easier to handle young children that mature people, young children in the first place are submissive and attentive to you as an adult, and they demonstrate high level of commitment when you have something to address to them. This is not the case with handling mature students who have several things in the mind and in most cases are not even concentrating on what they are told. With regard to this, several factors that I have learned since I started teaching young children have revolutionized my perception about them and I now hold a completely different opinion over them. The children are quite cooperative if you understand their needs and psychology during teaching. Teaching children requires some of the abilities that if one was not born with, then you have to adapt to them through learning. One thing that will be appreciated about the young children is that they are not conscious or cognizant of many things that take place a round them. This is pr obably the things people fear with children-their inability to concentrate. By teaching the young children, I have leant that they have rather shorter tolerant capacity and needs not to be given several information at ago as we do it for most of the mature learners. When dealing with most of the young children, there has to be several interruptions that involve breaks so that you can engage them in dancing, singing, playing and other things that are off teaching so that they relax their brains in preparation of the next session (Gordon 39). Young children can grasp the teaching contents from the teacher through such initiatives; otherwise, it may be a mirage. Again as a teacher, you should also be prepared of several disappointment form the children and you should not take them personal as most of the children are not aware of the importance of the class sessions and they have to be made to understand this though cooperation and in a simple way (Schwartz 44). Catching emotions with such disappointment can only work to keep the children a way the next day or may make them very timid that they will not be concentrating in the class but on your personality as a fierce and ruthless teacher. With this information, I do recommend the work for any other person so that you can also have first hand experience in relating with children at a close range (Gordon 43). There are psychological strengths, problems that one needs to understand in children, and this is only possible when you relate to them in a close range and get to acclimatize to their level. It is also possible that after teaching a group of young children, you are likely to develop a better understanding of the children’s requirement and will definitely improve on how you relate with your own children because you will understand them better. Through my engagement with the children, I have learnt that patience and tolerance are the prerequisites of success in doing everything. Initially, I was not sur e whether I would succeed in doing the job, but through the two virtues, I was able to cope with it and later realized that all is possible through consistency. I have also leant that every stage in life comes with different strengths and weaknesses and that all these can still be rationalized such that cusses becomes inevitable (Schwartz

Manage budgets and financial plans Essay Example | Topics and Well Written Essays - 1750 words

Manage budgets and financial plans - Essay Example At present it is not unusual to have the budget function report to levels of management on top of the controller. Even though it is still accommodating for the budget director to report to the corporate controller, the approach toward reporting to a higher level is acknowledgment of the necessity to have the budget function commonly based in all operating areas of the business. Budget committee of Swann Communication is composed of representatives from most operating areas. This composition promotes synchronization. If correctly administered, the budget committee can achieve the exceptionally useful role of encompassing and reconciling the numerous diverse interests that make up a modern business. An effective budgeting system assists control. The budgeting system must fit the Swann Communication's operational control needs. The budget is considered as management's quantitative expression of plans for a forthcoming period. Budgets are prepared at different levels of the business. The Master budget is defined as the general financial plan for the period, which suggests the company's goals and objectives (Kemp, and Dunbar, 2003). Master budget of Swann Communication composes operating and financial budgets. The Operating budgets demonstrate the business' planned sales and operating expenses. The Financial budgets mirror financing plans such as borrowing, leasing, and cash management. Budgeting, when done correctly, can serve as a planning and controlling system. Swann Communication's goals and performance objectives are documented in financial terms. Once formulated, these plans are used all through the year. The monthly performance reports compare budgeted results with actual results. Management can inspect the performance reports and take required corrective actions to control operations. The role that successful budgeting plays in the management of Swann Communication is best understood when it is associated to the essentials of management. Numerous existing d efinitions of Swann Communication management can be expressed in terms of five key functions: planning, organizing, staffing, directing, and controlling. Planning and budgeting present a basis for assigning financial resources established on operational plans and objectives. For the reason of the intensifying complexity of business for the reason that of the movement in the direction of decentralization in big endeavors, augmented attention is being given to superior planning and control procedures. The management of Swann Communication must first plan. Plan is carried out by organizing, staffing, and directing operations. To control operations, management must institute proper techniques of observation and reporting to establish how actual results compare to plans. The budgeting is concerned mainly with the planning and controlling functions of management. Looking at how a budget is fabricated in the company will provide several insights into the fundamental aspects of budgeting. Primarily, the controller receives the operating plans of the line managers and other department heads and explains these plans into a comprehensive projection of financial condition and operating results. Final judgment should not be made until the outcome of the plans can be estimated by the CEO in terms of the impact on company resources and profits. Planning is considered to be future-oriented. The plan identifies

Hybrid Cars Essay Example for Free

Hybrid Cars Essay Are hybrid cars the answer? Author Jack R. Nerad explains to us in his book, â€Å"The Complete Idiot’s Guide to Hybrid and Alternative Fuel Vehicles† (Nerad, p. 5) that â€Å"With the rising cost in gasoline costs, the hybrid car has exploded into the fastest-growing segment of the American car industry. † With this important information we should all stop to ask ourselves why. Many individuals in our country feel that each person must do their part in protecting our environment. Not only has our population been more educated in recent years on environmental factors that can destroy our planet, but it’s clear that this impact has enlightened us to start making huge efforts in becoming a part of the solution to save our planet. By using hybrid cars for transportation, we are each showing respect and concern for this problem. We learn from Author’s Nick Yost and David Friedman (Yost; Friedman, p.4) in the book â€Å"The Essential Hybrid Car Handbook: A Buyer’s Guide† that hybrid cars were first introduced to Americans in our recent history of transportation. â€Å"When Japanese manufacturer Honda introduced its insight to the American motorists in December of 1999, it also ushered in a radically different concept in modern automotive transportation; the hybrid car. † Since this important date in history, hybrid cars are popping up in more and more places, everyday and are even becoming more popular with movie stars and those who are wealthy. This proves the importance of the utilization of hybrid cars since most of these people can afford luxury vehicles and are using the alternative hybrid cars in their daily lives. Not only are they proving that driving hybrid cars are necessary in changing our ideas about the way we participate in taking care of our environment but they are demonstrating that hybrid cars are attractive and just as useful as other cars on the road. Everyone in our country must take in as much information as possible about hybrid cars and spread the word that these vehicles should replace all other road vehicles. We can start by educating in our schools and communities where people can learn at an early age the incredible importance of changing our ways of thinking. Children will grow up with a better understanding of hybrid cars and be more apt to create and purchase them. With the education being spread and used by everyone in our country, it will be a sure way to express that we do care and our taking every single effort in changing over to hybrid cars. Although, it is virtually impossible to transform every American car over to hybrid in the next year, we can only take useful steps in making changes to better our own future and that of our descendents. Purchasing and driving hybrid cars are a wonderful sign that we are improving our ideas about the way we think about changing transportation and our environment to make things better. Hybrid cars are affordable and will even get cheaper in the future as we learn to manufacture them for higher demands. We will witness a growing number of people buying hybrid cars as we get used to the idea that they are popular and affordable to everyone in our country. Reference Page Nerad, Jack R. 2007. The Complete Idiots Guide to Hybrid and Alternative Fuel Vehicles. Alpha Publishers. P. 15. Yost, Nick; Friedman, David. 2006. The Essential Hybrid Car Handbook: A Buyer’s Guide. 2006. The Lyons Press. Edition 1. P.

Native Plant Selection And Plant Re Colonisation Environmental Sciences Essay

Native Plant Selection And Plant Re Colonisation Environmental Sciences Essay Currently, there are approximately 1,017 kilometres  of motorway in the Republic of Ireland with a view to possibly extending this to 1100 kilometres by 2015. (Wikipedia, 2011). Therefore, because of this vast sprawling motorway network which will possibly be extended throughout the country, I will seek to critically evaluate the vegetation suitable for this network with a view to sustaining the features of the local landscape and its surrounding habitat. The planting of trees and shrubs along a motorway provides important means screening for both the driver and passengers. In an urban area, a motorway can be lined with intrusive properties. Buildings or industrial estates can be unsightly while travelling along a motorway. Vegetation here has an important role to play here as they can help naturally mask these surrounding unsightly features. Trees or tall shrubs are a suitable screen for multi-storey houses or developments while small shrubs can be a suitable veil for lower single story buildings. Both of these do not only act as a screen but also function as important noise and wind barriers. (Department for Transport 1992, p.2/1) While it is important to provide adequate screening in built up areas through means of visual mitigation, this can be difficult to maintain year round as deciduous species lose their foliage in the winter months. This can be avoided when a mix of evergreen and deciduous species are planted. (Department for Transport 2004, p.5/17). On the other hand, overplanting on a motorway for screening can prove to be detrimental to the surrounding landscape. If the surrounding landscape is already particularly scenic, tall trees and dense shrubs can mask this. An example of this can be seen in the below image: The problem: M40, Oxfordshire When this planting matures an attractive view, in which the road is not a dominant element, will be lost. It might have been better either to have accepted the view or to have broken it up within intermittent planting (Department for Transport, 1992, p.2/2). Here, were are advised that that varied and intermittent planting is necessary because too much screening can lead to the view of the surrounding landscape and features being masked though the dense shield of greenery once it matures. This would be especially the case of evergreen woodland species which would block the view in all seasons and grow taller than some deciduous trees or shrubs. Therefore, we are already discovering that planting of plant species along a motorway involves specific planning whereby the natural surrounding landscape is not deprived of its features. It is also important to note also that woodland planting would normally take place on a wide cutting where trees would be clear of overhead cables and important signs or structures. The variety of species selected should reflect the local landscape while not overly shielding it. (Department for Transport, 2004, pp.5/17-5/18). This above measure of selecting variegated species is also important for the driver and their personal experience with their surroundings along the road corridor. The National Roads Authority (2006, p.24)  highlight the importance of driver fatigue in the planning of landscaping along motorway as the frequent use of a single or few relatively large treatments along a road corridor can become repetitive, leading to a loss of perceived naturalness, and may contribute to driver monotony and fatigue. They note how it is important to have a variation in the vegetation along the motorway particularly at high speeds of up to 120 km/h. It therefore should be considered to avoid a single species of high canopy trees or woodland species in an area of an attractive featured landscape. Ilex aquilfolium Holly The evergreen holly is a native species which forms the shrub layer in some of our oldest woods. It is another visually attractive small tree very suitable for gardens as a specimen tree or as a hedge, slow growing and very dense. It is possible to take cuttings from holly. A small side shoot about 15 cm with the heel where it joins the main branch should be selected and grown in a suitable sand/loam mix. September is the best time to take cuttings, which are best grown under shelter. Seedlings or cuttings should be moved once they are well established (but under 20cm tall) and when the soil is warm (The Tree Council of Ireland, 2008, P.26)Instead, the natural landscape should be maintained and any vegetation planted should blend with the surroundings features and not conceal them. The woodland screening mix should therefore consist of local native species that reflect the local landscape. The National Roads Authority (2008, p.165) provide examples of woodland species that can be used to reflect the local landscape; Populus tremula (Aspen) Salicaceae  (family), Fraxinus excelsior (Ash) Oleaceae (family), Quercus robur (Oak) Fagaceae (family), Betula pendula (Birch) Betulaceae (family), Alnus glutinsosa (Alder) Betulaceae (family) and evergreen species such as; Ligustrum vulgare (Wild Privet) Oleaceae  (family), Ilex aquifolium (Holly) Aquifoliaceae (family)   and Ulex europaeus (Gorse) Fabaceae  (family). Populus tremula Aspen The one definitely native poplar is aspen (all other poplars may be assumed to be introduced, although the black poplar is still being argued about). Aspen will grow into a full sized tree. The leaves make a distinctive sound as they rattle gently in the wind, and they have a sweet smell in the spring. Poplars produce seeds on catkins, but also spread vegetatively by suckers i.e. new shoots growing up from the roots. It is easiest to propagate aspen by cutting through roots and transplanting a sucker (The Tree Council of Ireland, 2008, P.19) It is also important to note how existing native hedgerows and woodland species should be retained where possible and if are necessary to be removed during construction works, post motorway landscape planting should focus on the natural native species that existed so there is no impact on local vegetation and flora. This is of crucial importance to local wildlife and protected conservation species. An example of how post motorway construction planting is achieved is seen in the below image: (Department for Transport, 2004, P.5/46). Here we see how hedgerows are planted along the road corridor linking them in with existing hedgerows that exist in the surrounding fields. This provides important visual integration but also achieves benefits for the local wildlife as they have a corridor of vegetation to travel along. In the development of a natural habitat along motorways, hedgerows are of huge importance to wildlife conservation. Richard Nairn (2012) affirms that: new roadside plantings can create a woodland edge with tall canopy trees such as oak, ash or Scots pine set well back from the carriageway and a progressively lower fringe of small trees and understory plants closer to the road. This helps to replicate natural habitats which have been depleted in Ireland for several centuries. Therefore, if a motorway is developed along or nearby a woodland area, it would be necessary to replicate the planting of the natural locally occurring species for the benefit of blending it with the local surroundings. Good practice: M27, Hampshire A variety of species has been used. The numbers of individuals in each species group and the size of the clumps, are in keeping with the scale of the road. (Department for Transport, 1992, P.3/1). In the above examples we seed how a collection similar species are selected to naturally blend with the surroundings and we note the importance of how species are selected to grow naturally as they would occur within these surroundings. This not only benefits the visual interest but wildlife protection is highlighted. In addition to wildlife found on the wood woodland edge, the National Roads Authority have found that birds and bats fly higher above roads when crossing between existing woodland on either side of a road carriageway than when the motorway has lined hedgerows with a high or low wooded canopy. Moreover, although most motorways should be predominantly straight sections, if curved trees and shrubs should be set back to discourage wildlife crossing and improve visibility for motorway users. (National Roads Authority, 2006, p.28) Crataegus monogyna Hawthorn Hawthorn or white thorn was planted in hedges throughout our countryside. Its sweet smelling May blossom is a feature in that month, and in autumn and winter the deep red haws colour the bare twigs. They are among the berries most favoured by birds. Only untrimmed hawthorn can flower and fruit freely, but hedges have to be cut to keep them stock proof. Hawthorn hedges may be trimmed regularly, or left for several years and then laid by cutting part way through the main stems and laying these horizontally through the hedge. Even old hawthorn hedges will regenerate if trunks are cut back to base and left to sprout again. Like many other shrubs, hawthorn also grows in woodland where there is enough light in open glades, along rides through the woodland, or along the edge. A single tree may be left in a field as a fairy thorn, especially where there maybe an archaeological site. (The Tree Council of Ireland, 2008, P.42)Shrubs add an important feature to the woodland edge planting. Shrubs not only benefit the environment ecologically but also aesthetically as they can function to soften the appearance of a woodland edge and provide form. Crataegus monogyna (Hawthorn) Rosaceae  (family), vastly seen planted throughout Ireland is a good example of low growing motorway shrub that acts this way. Trees and shrubs can function to break the emphasis of the motorway corridor, soften hard motorways and barriers but intermittent planting also benefits biodiversity conservation rather than mass planting of non beneficial plant species. Also, the greater the variety of plant species, the greater the variety of wildlife which acts as vital nature reserve for them to travel along. The variation of high canopy trees and low canopy trees species along a motorway is of relevance to bird species as some prefer to nest at different levels: Chaffinches and Greenfinches like to nest well above ground level, while Wrens, Robins and Dunnocks are happier lower down. (Donegal County Council, 2004) In the creation of a woodland edge, Acer campestre (Field Maple) Sapindaceae (family) provides us with autumn colour when lined with shrubs through intermittent planting. The shrubs can also provide a beautiful array of flowers in spring and summer which are not only beneficial aesthetically but influence insect pollinators. Commencing with Blackthorn in April Hawthorn which is then followed by Gorse, Cherry, Plum, Crabapple, Rowan, Elder, Guelder Rose, Honeysuckle, Wild Rose and Bramble. After flowering, most of these plants reach their fruiting period all together, just when bird populations are at their highest, and all need the fruit and berry feast to build them up for the winter. (Donegal County Council, 2004) Ulex europaeus Gorse- Perhaps the best known and most widely distributed of our native shrubs, gorse is also known as whin or furze. There are two types, the common or European gorse, and the western or mountain gorse. The common gorse is a very suitable shrub component along the edge of new woodland, and also makes an excellent hedge. Gorse is well known for flowering almost all the year round, and its spiny leaves are evergreen. Gorse supports many insects and spiders, which in turn provide food for small birds, which may nest in the excellent shelter provided by these dense spiny bushes. It is often under-estimated as a wildlife resource. (The Tree Council of Ireland, 2008, P.40) Lonicera periclymenum Honeysuckle A climber rather than a shrub,honeysuckle is a common component of native deciduous woodlands. The heads of pink and golden trumpet shapedflowers have a powerful sweet scent attractive to moths,which take the nectar. Theflowers mature to bright red berries that are much enjoyed by birds such as coal tits. Honeysuckle may be grown on a fence or over dead timber, or up the wall of a building with the help of wire supports. It may be cut back and trimmed hard in a hedge without ill effects. Honeysuckle will grow from berries and also from cuttings. Best of all is to layer a branch i.e. peg it down into the soil while still attached to the parent plant it will sprout roots and may then be cut off and transplanted. (The Tree Council of Ireland, 2008, P.43) However, a major wildlife concern that should be noted along motorways with berry plants is that they can attract wildlife which can be dangerous at such close distances to fast moving traffic so careful planting and selection should be considered. An additional concern would be the planting of Gorse in areas that they prone to fires. The National Roads Authority (2006, pp.10-11) have a policy setting out the selection of native species of non native as they promote conservation of biodiversity and give the landscape a unique character of Irishness while also reducing the possibility of diseases from foreign non native plant species. Moreover, due to the small percentage of native plant species that remain in Ireland, it is important to encourage their use in landscaping of motorways and their encouraging the fauna protection via a symbiotic relationship. Native species have been proven to be more beneficial for wildlife as they have lived in equilibrium for thousands of years whereas wildlife has found it difficult to adapt to introduced non native plant species Moreover, when selecting species of trees to plant on motorways, it is important to understand that some trees are slow growing and although Oak is a native tree and provides important feeding station for insects, the length of time it takes to grow should be considered as faster growing species such as ash may prove to be more beneficial on a larger scale planting along motorways due to their considerable growth time difference. (Boylan, C. 2012) As we have seen, motorway planting involves trying to blend the new roads into their existing landscape. Another landscape planting that can take place to achieve this is grassland planting to match open green belt environment or more pastoral surroundings. The National Roads authority emphasise the importance here of sourcing indigenous seed and robust low-maintenance grassland treatments and While Red Clover may be included in the grass seed mix, incorporating aggressive leguminous species such as White Clover (common in many grass seed mixes) should be avoided, as these will facilitate an increase in soil fertility, thereby increasing maintenance inputs including the need for more frequent mowing (National Roads Authority, 2006, pp.79-81) On steep embankments, hydro seeding is used to spread grass and flower mix seed. However, with clay and sandstone present the soils will be lighter and the gradient cannot be too steep.Here the roots of plants form and important function in holding the structure of the embankment together. While Clover forms and important species in grassland seed mix that for form as a nitrogen fixer. (Hedgerowmobile, 2004) Grassland also has an important role in nature conservation and natural re colonisation of grassland species also hence the choice of indigenous seed sourcing. The images contrast the grasslands choices and their results. Rank, coarse grassland is typical of much highway land and stands out in marked contrast to the surrounding agricultural land, rather than blending with it Good practice: M6, Cumbria Apt use of low-maintenance grassland on the right soil conditions has ensured a fit to the landscape, as well as providing nature conservation interest (Department for Transport, 1992, p4/1) It is also important to note that in the development of an open grassland landscape along motorways, maintenance will be crucial. Scrub and noxious weeds an easily invade a grassland sward where wildlife have settled. It is important therefore to ensure that scrubs such as bramble, gorse, and hawthorn do not invade valuable grassland. (Department for Transport, 2004. p.5/12-13, p.5/31) Such scrubs form important wildlife habitats but it is necessary to ensure that the do not spread into other wildlife colonies. Careful planning and maintenance can ensure that this does not occur. As an alternative to scrub planting in this area, large canopy trees can function to break up the emphasis of mass planting and can provide form while also allowing more diversity for wildlife and provide a framed view for the driver on the road corridor. (Department for Transport, 2004. P5/31). Species of large canopy trees here could include Fraxinus excelsior (Ash), Quercus robur (Oak), Pinus sylvestris (Scots Pine) and Quercus petraea (Sessile Oak). On the contrary, the central median of motorways is not of importance to wildlife protection and conservation. It functions more of a division between laneways but also can have aesthetic visual impact on the motorway user. Bulb planting here can be a beneficial means of achieving good visual quality while reducing the risk of this dangerous area becoming a habitat island. Considering the location, bulbs will be low maintenance and soften the opposing hard road surface. Moreover the National Roads Authority advise against the use of berry producing shrubs and plants due to their potential appealing nature to wildlife posing a risk to potential wildlife considering their closeness to fast moving vehicles and machinery. (National Roads Authority, 2006, pp.55-56) As an alternative, examples of shrubs that could be planted along the central median include Corylus avellana (Hazel) and Salix spp (Willow) as they do not grow to great heights or width so less thinning would be required in maintaining them. (Department for Transport, 2004, p.5/28) Salix spp Willow- There are several varieties of willow native to Ireland. All grow in damp soil, have catkins or pussy willows that produce seeds, but are most easily grown from cuttings, which root very readily. The most widespread willow species are the goat willow, the rusty or grey willow (both known as sallies), and the eared willow. While these generally grow on damp ground, the goat willow will also colonise rough and disturbed ground in drier areas. Willow establishes easily by wind blown seed and can also be propagated by taking cuttings approx 8 inches long from stems between half an inch and one and a half inches during dormancy, which are simply pushed into the soil to a depth of 4 inches max. (The Tree Council of Ireland, 2008, p.31) Therefore to conclude, we can see that vegetation on motorways provides us with an opportunity to replace important habitats for wildlife and also provides us with the task of integrating the motorway into the existing landscape where a mix of local native species provides visual interest while also benefiting wildlife biodiversity. Motorways can be a major geographic feature of the landscape if properly maintained and if the suitable vegetation is selected when created these corridors for both wildlife and road users while they continue on their journey. Word Count 3163

Virtual Against the Real :: Movies Technology Essays

Virtual Against the Real Two men stand on the rooftop. One man, dressed in a black suit and black tie, shoots a penetrating look at the other through his dark sunglasses. With a quick flick of his wrists, the man in the suit fires a handful of lethal bullets. Time slows down as the projectiles float towards their victim. The camera angle changes as the man acrobatically bends back to dodge the rippling bullets. Whoosh! The bullets fly by in normal speed as the man quickly gets back up. Neo, the man who almost tasted lead, straightens himself out before continuing to battle the agents of the virtual world. I sat back comfortably on my couch watching The Matrix (1999), thinking of the virtual versus the real. All the movies I saw recently, all the advertisements that covered the media, and almost anywhere I went, I noticed the use of computer graphics. Even the movie I was watching, The Matrix, was enhanced and completed with the aid of computerized special effects. In order to make a blockbuster hit, it seems as if computer graphics are essential. However, with computers readily available at their fingertips, a portion of the producers, artists, designers are beginning to use computer graphics not so much to enhance as to replace the real. Whenever computer technology is used to replace what is real, I fear there is a danger of losing aspects of a vital humanity. Nowadays, any top science fiction or action/adventure movie uses at least some bit of computerized special effects. I still remember being amazed at how real the tyrannosaurus rex looked in the blockbuster hit, Jurassic Park. I was amazed at the power and realism of the virtual dinosaur. Computer graphics, in some respect, are a necessity in today’s films. For example, in Tom Hank’s Cast Away (2000), all the island scenes were filmed on a mud-pile overlooking a parking lot. Michael A Hiltzik in â€Å"Digital Cinema Take 2† describes how almost all the shots with a sky or ocean were done with special effects. There are numerous examples where computer graphics enhanced the film, including the creation of fantasy worlds in Lord of the Rings (2001). What made these computer-enhanced movies so effective was that they relied almost entirely on live human actors. They had the beautifully depicted scenery, from the snowy mountains to the cozy village of the Hobbits, t hat were all generated by computer, but there is nothing better to portray human stories, stories that we can imagine ourselves in, than live actors.

A Dream with Deceit Essay -- American Argumentative Persuasive Essays

A Dream with Deceit In a world of uncertainty and disappointment, many people welcome the promise of happiness by any definition. In response to this, society offers the "American Dream," a guarantee of success through hard work and perseverance, as a path to contentment. Corporate America cunningly markets the "American Dream" to the public, and as a result the allure of wealth and status dictates the lives of many Americans. The elite and large corporations intentionally feed the idea of an "American Dream" to the general public because they depend on its widespread acceptance to maintain their undisputed power. The media has become a powerful tool for corporations to spread the ideals of the "American Dream" throughout the population. Television and newspapers, two specific channels of the media, have a vast influence over the people that the "American Dream" targets. The power that the media has over the general population is strong, influencing society's ideals and view of the "American Dream" through methods equivalent to brainwashing. Society continues to uphold a destructive "American Dream," giving people a false perception of success and ignoring the reality of limited opportunity that exists today. Society has imposed the "American Dream" on individuals for as long as the United States has been in existence. People are manipulated into believing that hard work and perseverance will lead to their ultimate success in life. The government, the media, and corporations alike create and exploit the "American Dream" as a system of mass control. Greed propels the dream by adding to the power it hold over individuals. Society is told that everyone should be striving for success, which is defined a... ...bert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001. 305-310. Dalton, Harlon L. "Horatio Alger." Rereading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001. 311-317. Fallows, James. "The Invisible Poor." Rereading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001. 356-369. "Money and Success: The Myth of Individual Opportunity." Rereading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001.295-297. Mantsios, Gregory. "Myths and Realities." Rereading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001. 318-333. Terkel, Studs. "Stephen Cruz." Rereading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lisle, Boston: Bedford / St. Martins, 2001. 335-339.

How the microhistories work against and within the apparatus of society

Michel de Certeau, focuses on how practical means remain unconsumed by consumer society; Luce Giard delves into the tactics of resistance and private practices that turn living into a subversive art. Both two theorize the idea of â€Å"making do†, emphasizing on how the microhistories work against and within the apparatus of society. Influenced by Sigmund Freud and Jacques Lacan, Michel de Certeau tends to integrate the theories of conscious and unconscious with his notion of everyday practice, focusing on the interrelation, interaction, interreiteration between the force of strategy and the power of tactic. Certeau’s concept strongly echoes to Foucault’s notion of disciplinary system in modern society, further nourishing it with plebeian energy. In chapter III â€Å"’Making Do’: Uses and Tactics†, he theorizes the productive practice and consumptive activity inherent in repetitive and unconscious everyday life. A strategy, which is linked to institutions and structures of power( producer), according to Certeau, is called â€Å"the calculation( or manipulation) of power relationships that becomes possible as soon as a subject with will and power†¦can be isolated†(35-36), whereas â€Å"a tactic is a calculated action determined by the absence of a proper locus†(36-37), and is used by individuals( consumers) to resist to the dominant order in environment defined by strategies. In chapter VII, â€Å"Walking in the City†, Certeau contends that the city, described as a unified whole by maps is generated by the strategies of governments, corporations, and other institutions. Certeau argues that, everyday life, which works by a process of poaching on the territory of others, though, using the principles, rules, constructions, products established in th... ...ody technique, they ways in which from society to society men know how to use their bodies†(203). Superimposed invention, tradition, and education give the gesture â€Å"a form of efficacy that suits the physical makeup and practical intelligence†(203). Gestures lasts only as long as its utility function, when they die out, â€Å"words sometimes still subsist, in the memory of the bygone past†(208). By examining the new market habits, Giard points out that the gestures and practice of the buying woman have had to be transformed into a new killed ability in order to negotiate with those habits, which construct â€Å"a collective scientific knowledge†(209). Giard concludes that in the age of overmodernization, â€Å"room remains for microinventions†, for people working on their physical activities to make choice among the tools and commodities produced within the social apparatus.

James Madison Essay

James Madison, Federalist Paper #51, 1788 â€Å"In the compound republic of America, the power surrendered by the people is first divided between two distinct governments, and the portion allotted to each subdivided among distinct and separate governments, Hence a double security rises to the rights of the people. The different governments will each control each other, at the same ume that each will be controlled by Itself. † Note: Madison’s Idea of division of power between central and state governments is known as Federalism, Specific power divisions can be seen in the chart below. Document Analysis 1. A â€Å"compound† is something made of two or more pieces. What are the two pieces that make up Madison’s compound government? The central/national government and the state governments 2. What word ending in â€Å"ism† is another word for this kind ot compound government? Federalism . How does this compound government provide â€Å"double security’ to the people? The central and state governments will check each other’s power. Also, the branches within each level of government will provide checks and balances. 4. Using the chart above, can you see a pattern In the types of power the Constitution reserved for the State governments? States seem to have power over the more local and personal issues (school. marriages†¦ ). These personal liberties were too important for the framers to put into the hands of the national government. Governments closer to the people (the state overnments) would be more in tune with the feelings and cultures of their arem 5. How does federalism guard against tyranny? By distributing certain powers between the central government and the states neither could tyrannize (gain absolute power) over the nation or the nation’s people. Document

Abraham Lincoln: Sectional President as Preserver of the Union Essay

Before Lincoln became president, there was already much sectional tension between the North and the South, mostly over slavery. While slavery was illegal in most Northern states, it was still the basis of the South’s economy. The main issue was over slavery in the new territories gained through compromises and the Mexican war. At first, the Missouri Compromise temporarily solved the problem, by making it so that in every territory slavery would be illegal, and in return the North would enforce a stricter slave fugitive law. However, this was overthrown by the Kansas-Nebraska Act, ruining the temporary peace. These acts made it so that slavery in the areas would be decided by popular sovereignty, which meant that the people living there voted on it. The North was outraged and began to fight for abolition. When the South’s candidate John Bell lost to Lincoln, several states seceded, because he threatened their slavery-based economy. See more: Examples of satire in adventures of huckfinn essay By the time Buchanan’s term ended and Lincoln took office, there were already seven states that had seceded. Lincoln’s leadership during the Civil War led to Union victory. First, he ensured that the Border States, the states that were still on the edge, joined the Union by proclaiming that it was not a war to end slavery, but a war to save the Union. If he would not have gained these states, it is very likely that the Confederacy could have won the war. He also proclaimed war in such a way that he would gain support, not lose it. He sent supplies to Fort Sumter, only to provide for them, not to reinforce them. However, South Carolina troops attacked the fort, allowing Lincoln to declare war on the South and gained support from troops to regain control of military forts. Lincoln also extended his powers, because of the Supreme Court case which ruled that the president had more power during a time of war. He created the draft, forcing much needed soldiers into drafting. He also used that to declare the Emancipation Proclamation, in which he set all Southern slaves free. This was justified by the fact that the South viewed slaves as property and the government had the right to take away property during times of war. Lincoln’s careful leadership and planning led to victory of the Civil War and preserved the Union. Lincoln’s leadership was also vital after the Civil War. He passed the Homestead Act, which gave settlers land in the West. This was one of the most important acts in American history, because it boosted the economy as an influx of people moved to the west. This also led to industrialization, as new railroads and factories arose in the west. He also encouraged industrialization through his protective tariff. During the war he placed a higher protective tariff, which boosted the North’s economy. He supported internal improvements, such as the building of railroads and new technology. Lincoln’s Reconstruction plan would have helped the South. He allowed for easy re-admittance into the Union. All they had to do was receive sworn statements from ten percent of the population, promising to follow new laws against slavery. If he would not have been assassinated, Lincoln would have helped the South a great deal, so his death was actually bad for them. Lincoln was one of the best presidents in American history. His unique qualities of honesty, fairness, and empathy allowed him to lead the country during a time of crisis. His actions during the Civil War saved the Union from completely dividing. He also ensured that slavery was completely abolished through the thirteenth and fourteenth amendments.

Mice of Men Essay

By Golda Bhebhe. â€Å"Of Mice and Men. † In the novel â€Å"Of Mice and Men† by John Steinbeck we are introduced to two main characters, George Milton and Lennie Small. These men are close friends who travel together looking for employment in America in the 1930s. Lennie is quite a simple guy who sometimes gets into trouble. Steinbeck uses a range of writing techniques to portray Lennie and we are left at the end feeling very sad that he has had to die. When we first meet Lennie and George we immediately notice that George is the leader and Lennie is slower and seems to await instructions.George is described as a small and quick, dark of face, with restless eyes and sharp, strong feature. It also moves on to say that every part of him was defined: small, strong hands, slender arms, a thin and bony nose. The author creates a very masculine attractive imagine of George by making him look put together and neat with very chiselled bone structure which in society has always been considered very handsome. On the other hand Lennie is described as a huge man, shapeless of face, with large, pale eyes, with wide, sloping shoulders.This creates a very unattractive look for the character because he seems to be coming of slightly a large untidy man who doesn’t seem to take pride in the way he looks. When the two men first walk into the brush George is leading the way and Lennie is carefully following him. They were walking in single file down the path, and even in the open Lennie stayed behind George. This shows that Lennie is very dependent on George in the way that a child would be. The two men soon move into the wider world of the ranch and here we see how other people react to Lennie.Steinbeck evokes sympathy for Lennie when he shows the way other people react to him. The ranch workers at the start are very inquisitive and some even envious of Lennie & George’s relationship. Some are slightly intimidated by Lennie because he is a big guy but they don’t know that he really a child at heart could never hurt anyone intentionally. One of the workers who are especially intimidated by Lennie is Curley. Curley is the boss’s son. He is a thin young man with brown face, with brown eyes and head of tightly curled hair.Curley seems to be intimidated by Lennie because of his large size and him being a small man feels the need to look down on him to make himself feel like a â€Å"big guy† because he knows Lennie can’t do anything because he is in the position of power. â€Å"Curley’s like a lot of little guys. He hates big guys. He’s alla time picking scraps with big guys. Kind of like he’s mad at’em because he aint a big guy. † This shows that Curley has always been jealous of bigger men. So he finds pleasure in bullying Lennie because usually it’s the other way round.

Genetics Lab Report

Reshmi Radhakrishnan, TA: Jared Tues Rm 24 Experiment 6 Purpose: To analyze if diploid yeast strain heterozygous for ARG8 ADE2 HIS3/arg8 ade2 his3 on chromosome XV and TRP1/trp1 on chromosome IV irradiated with UV light underwent mitotic recombination to form homozygous recessive ade2/ade2 mutants. The ade2/ade2 mutant are selected then plated on different media to observe if the homozygous recessive mutants were due to mitotic recombination. Controls: If all the red cells grew on the CSM-Trp plates, than it would show that they are wild type for the TRP1 gene.All of the plates showed thick white colonies for the CSM-Trp plates. They should have been red because the ade2 colony streaked on the plate was red. They were still white because the adenine from the plate had not been exhausted. However, the cells are ade2- because they are red on all the other replica plates. The CSM-Ade plates are also a control. In order to ensure that the cells are ade2-, they would not be able to grown on this plate or have sparse red colonies. Because the cells have the dysfunctional form of the ade2 gene, they would not be able to survive with adenine present in the plate.Since YPD plate was the last replica plate, it was used as a control to make sure that the transfer was effective for all the other plates. Since red colonies appear red on all the other media plates, it is concluded that the transfer was effective. Results: Growth on the replica plating Plate| 1| 2| 3| 4| CSM-Arg| Red colonies| Red| Red| Red| CSM-Ade| Sparse Red| No growth| Sparse Red | Sparse Red| CSM-His| Sparse Red| Red| Red| Red| CSM-Trp| White| White| White | White| YPD| Red| Red | Red| Red| Conclusion: We plated the red colonies or sectors on CSM-Arg, CSM-His, and CSM-His to iscern the genotype of each colony or sector. Colony 1 is ade1 his3 because of the sparse red growth seen on the CSM-Ade and CSM-His plate. Colony 2, 3 and 4 are ade2. The colonies on the CSM-Trp plates were white but should have bee n red. They were white because they haven’t exhausted the adenine present in the plate. Many of the ade2 cells were also his3 because the recombination occurred between the ade2 gene and centromere. Since mitotic recombination is rare, the chance of double recombination is improbable so the cells would ARG8.Further Questions: i. Yeast can also exist in haploid form. So the ade2 his3 arg8 genotype is possible if there is only one copy of the chromosome and there is loss of the chromosome that was wild type for all the genes. ii. Red sectors in white colonies arise mitotic recombination, by loss of the entire chromosome containing the ade2+ allele, by a deletion of the portion of the chromosome containing the ade2+ allele, or by spontaneous mutation of the ade2+ allele to an ade2- allele. ii. Red colonies were ade2 before the first division on the plate. Red sectors arise from successive divisions after on the plate. Red colonies can also arise from loss of chromosome with the ADE2 allele, mutation of the ADE2 allele, or deletion of the ADE2 allele. iv. If it is a red sector, it is possible to be due to recombination. However reversion from ade2 to ADE2, cannot be distinguished from the white colonies because they look they same phenotypically.

Elasticity Essay Example | Topics and Well Written Essays - 2500 words - 1

Elasticity - Essay Example The essay explains the three elements of elasticity and their respective implication on the organisations. By elaborating on the different needs of elasticity the essays proposes to identify the implications of the concepts on the organisations. Furthermore, with the use of examples, the paper intends to illustrate the different concepts that are related with the practical implications of the same on the organisational backdrop. The ‘price elasticity of demand’ is defined as â€Å"is the ratio of the percentage change in the quantity demanded of a commodity to a percentage change in price† (Jain, & Ohri, 2010). Price is one of the most important factors that determine the amount of goods that is likely to be demanded by the consumers. The change in price of a product has a direct impact on the overall demand of a consumer. This measure of elasticity helps in identifying the sensitivity of consumers based on their individual needs of demanding a particular product as per the change in price. The price elastic goods are often noted to be having a huge shift in the quantity demanded based on a slight shift in the price of the product. It is noted that determination of price of a commodity in the economy is quite significant (Hirschey, 2008). Price elasticity is the most common type of elasticity of demand and is measured in terms of the reaction that a product has towards change in price. T he following equation helps in determining the measure of price elasticity of demand. The above equation illustrate that the price elasticity of demand helps in measuring the sensitivity of a product towards percentage change in quantity demanded based on price. The same could be justified using graphical representation. The graph depicts that at A the price of the commodity is denoted by P whereas the demand of the commodity is denoted as Q. Notably, with the fall in the price of commodity from P to P1 the quantity of the commodity

Substance abuse Essay Example | Topics and Well Written Essays - 2000 words - 1

Substance abuse - Essay Example Karen wanted to draw strength from her two daughters, not knowing whether what she has said could make things better, or worse. Philip was nowhere to be found, or he was gone off with somebody. Kids seemed responsible high school students. When Karen is off for the office, she’d see the girls in their room studying, but mostly, Marie is much busy with the internet. As time went by, Marie showed signs of irritability and getting angry over small things. The two kids would also fight over trivial matters. And Karen couldn’t give the needed extra attention to the kids; her job demanded as much time now that she had to earn more. Some chain reaction: Joanne’s school report of falling grades, and behavior problems like prolonged temper tantrums, excessive aggression, impulsivity or risk taking. Sometimes, Karen would discover sticks of cigarettes, rolling paper and pipe in Joanne’s handbag, and the smell of alcohol in her young girl’s breath. Is it too late for Karen to have discovered Joanne’s – and Marie’s – substance abuse? The basic institution in a community which is the family has the first responsibility of detecting and coping with substance abuse in kids. Parents should be able to detect early signs of drug problem in their children before things get worse. But what if the single parent, in this case Karen, has first to recover from the trauma of divorce? According to Crowley and Whitmore, adolescents who might be using drugs have a change of behavior. The signs Karen observed in her two kids are indications that one or both are into drugs. Where could they have gotten of the illegal drugs? Numerous sources could provide – school, peers, the internet, etc. Forman (2008) has an intriguing article entitled â€Å"Drug Dealers in Your Home†. He said that the â€Å"internet is a haven for selling and buying all sorts of drugs without prescription.† This means that anybody can buy drugs through websites

ASTRONAUTICS & SPACE Essay Example | Topics and Well Written Essays - 250 words

ASTRONAUTICS & SPACE - Essay Example The purpose of ISS includes functions like investigating affect of weightlessness on biological species, including crew members, over a period. In addition it will also study crystal growth in space. (Oberg, 2005). NASA had originally scheduled participating in ISS program until 2015, but with loss of STS-107, President Bush declared that the shuttle would be retired by 2010, which meant no support service for ISS. Hence, its plans for last module launch, as well as, de-orbiting procedures are not yet clear.(Catchpole: The international Space Station) These rovers have greater mobility than 1997 pathfinders. While each rover can trek up-to 100 meters, across the red surface on one Martian day, it could carry sophisticated instruments that can help in discovery of water on Mars. The landing procedure for both rovers and pathfinders are almost identical. (Mars Exploration Rovers). However, the landed portion of rovers has different design that allows carrying all instruments with rover. Pathfinders carried instruments on Lander and a small sojourner rover. Rovers are able to take color and infra-red images with 360 degree visibility. Possibility of presence of water on Martian surface has been the major discovery of the Mars Exploration Rover mission.(Mars Rovers Most Amazing Discoveries) Catchpole John, â€Å"The international space station: building for the future†, book,: Retrieved on 8th Dec 2010 from:

Organization Development and Change Essay Example | Topics and Well Written Essays - 750 words - 8

Organization Development and Change - Essay Example lly taking into consideration are the content of the agreement (contract) as well as the inter-personal relationships that may occur in the process of organizational development. It is usually imperative that certain issues, specifically the content of the contract are mentioned and comprehended at initial stage of the contract. One of the issues that is usually addressed by many organizations making efforts to engage into contract is clarification of the specific terms of the agreement: This is usually undertaken in order to ensure that the two parties do not engage in future conflicts by improving the level at, which they understand the terms of the contract. Another main focus in regard to content-oriented issues that are usually exhibited during contracts in organizational development process is the essence of addressing complex issues that may arise among professionals and stakeholders engaged in making the contract. That is, it is imperative to set terms that basically indicate the role of each stakeholder for instance: Who is responsible for solving any form of conflict that may arise in future; indicating issues to be addressed by the contract; ways by, which the overall goals of the contract will be achieved and the specific phases/stages of the organizational development process. The process of organizational development also involves the engagement into contract that basically leads into development of relationships. The process of organizational development usually begins with a scenario where one of the stakeholders in the organization contacts other organizational development practitioners in order to engage into a contract. The stakeholder may be the Chief Executive Officer or even a project manager that is facing challenges in regard to certain issues of organizational development. The process of determining whether the two parties should engage into any form of relationship is usually guided by a clear statement of the specific functions of the

Macro and Micro economics research Essay Example | Topics and Well Written Essays - 1000 words

Macro and Micro economics research - Essay Example Competitors sell products and services of the same description. A public is any group that has a potential interest on the ability of a company to achieve its goals and objectives. Macro environment Macro environment factors are also external to the firm and cannot be controlled. These factors hardly have any effect the marketing capability but affect the decisions of marketing within the company. Macro environmental factors may include the following: Cultural and Social Forces: This idea is considered in marketing literature as a substitute to the concept of marketing. The social forces try to make marketing as a practice that is socially responsible. This implies that companies ought to eradicate products that are socially harmful and only produce what may be valuable to society. Legal and political forces: Development in the legal and political field highly affects the decisions of marketing. Marketing decision may not be taken without considering the political parties in power, g overnmental agencies and laws regarding land. These variables often develop remarkable pressures on management of marketing. Laws often affect promotion and pricing, product design, capability and product capacity. In almost all the countries, the government always intervenes in the process of marketing despite their political beliefs. Demographic forces: In this situation, the marketer examines the population since the people create markets. Economic factors: The economic environment is made up of macro level factors that relate to a distribution and production means that affects the business of a company. Physical forces: These include the renewable and non-renewable resources of the earth. Renewable forces include food products and... Cultural and Social Forces: This idea is considered in marketing literature as a substitute to the concept of marketing. The social forces try to make marketing as a practice that is socially responsible. This implies that companies ought to eradicate products that are socially harmful and only produce what may be valuable to society. Legal and political forces: Development in the legal and political field highly affects the decisions of marketing. Marketing decision may not be taken without considering the political parties in power, governmental agencies and laws regarding land. These variables often develop remarkable pressures on management of marketing. Laws often affect promotion and pricing, product design, capability and product capacity. In almost all the countries, the government always intervenes in the process of marketing despite their political beliefs. Demographic forces: In this situation, the marketer examines the population since the people create markets. Economic factors: The economic environment is made up of macro level factors that relate to a distribution and production means that affects the business of a company. Physical forces: These include the renewable and non-renewable resources of the earth. Renewable forces include food products and the forest. Non-renewable resources include minerals, coal and oil. These components often change the level of resources that are necessary for a marketer.

Critical Review of a paper by Lindsay G and Muijs D (2006) Challenging Lab Report

Critical Review of a paper by Lindsay G and Muijs D (2006) Challenging Underachievement in boys - Lab Report Example In this study, schools influenced ethos by educating teachers perceptions of underachieving groups and educating pupils views of school and learning. In other words, they looked at the leadership of the school and worked downward to the pupils to learn the culture of the school. To be effective, this involved an emphasis on the school connecting to the community and making a high level of expectations known. The school also needs to take on the culture values of the community. The school must be re-socialized to reflect community values. Parental involvement and community outreach have been found to be important to establish a pride in the school system. Part of ethos is the philosophy of the teachers toward addressing learning concerns which involves changing the curriculum and teaching techniques for different pupil groups. It also involves whether or not a vocational or basic skills orientation is chooses for pupils from disadvantaged backgrounds. It appears that the approach used in the schools in the studies leaned toward the vocational orientation. There were two general approaches used in the schools studied. The effective school mode is where the focus is optimizing achievement for all students so it is ethnicity free and gender free. Specific groups are not targeted but rather they are integrated completely within the greater student body. There is some evidence that Caribbean, Indian and Pakistani students attain more in this type of school if intermixed with mainly a white student population. The second approach does target specific sub-groups. The important issue seems to be why this targeting is used and how the target groups are chosen. It is best to use a general profile of the student rather than ethnicity as the grouping criteria, according to this study.This study provides evidence that schools can find success in underachievement in specific groups of boys. This is democratic action research and to incorporated both quantitative methods using multi-level modeling to identify schools and qualitative methods to collect opinions of those involved in the educational process. Study Methods It is important to look at how this study was done. It is democratic action research. This is a form of research that uses non researchers to conduct the study. This form of research has been criticized because these individuals do not know how to do research. This particular study used researchers to supervise the work as well as consult on the design, to maintain its integrity.The first staged of the study searched for the schools to be used in the study. They were looking for schools that showed that they were having some success in improving the achievement of the target groups of boys, black Caribbean, African and UK-born boys. Standardized test uses by the British school system were used as a measure to determine which schools showed success. The second stage was to interview head teachers and a sample of other teachers and a sample of students. The interviews were semi-structured, recorded and written up immediately following the interview. A thematic analysis was then done to identify key themes and sub-themes.Multi-level modeling

The Mendoza community Essay Example | Topics and Well Written Essays - 500 words

The Mendoza community - Essay Example In addition, living and associating with colleagues in a manner that promotes the mission and vision of the school is vital, as this is an indication of exemplification of the community’s values. For a professional, organizational excellence remains equally critical as an individual tenet that can as well be exemplified in different ways. Adapting well to the organizational culture is highly critical. It is also important that professionals adhere to all the organizational rules and standards in order to promote the attainment of the organizational objectives. In my previous work experience, I contributed significantly to organizational objectives. For instance, my input to the Linda firm contributed to the company’s 20 percent increase in the volume of tax return compared to the previous year. My input in an organization, therefore, counts and contributes to organizational excellence. First is by having a positive influence on the people that one interacts with in scho ol and at work. A concern for common good ensures that a person works on the collective interests and not on personal interests only. In this regard, self-centeredness is a major hindrance to the exemplification of this individual tenet. As a student, participating in academic group discussions and offering academic assistance to any needful colleague is an exemplification of concern for common good. Apart from being beneficial to the individual, concern for the common good has a positive influence on other people and generally the community.

EXAM Essay Example | Topics and Well Written Essays - 1250 words

EXAM - Essay Example Hence, when one is faced with a situation that one cannot explain, tension rises. This tension leads to pain. The pain arises from the views of Western psychology that everything must be accounted for within this lifetime. Buddhism argues that all the problems we experience are due to ignorance, which can be overcome by practicing Dharma. Quality of life depends on inner development of peace and happiness. Unlike Western Psychology that relates one’s problems with external factors that condition behavior, Buddhism argues that to avoid pain, we must first achieve peace in our minds. Guided by spiritual values, one is able to achieve inner peace. Western Psychology on the other hand does not recognize spiritualism or spiritual values as ways of avoiding pain. Western Psychology seeks to use facts that can be hypothetically tested to arrive at generalizations. Since spiritualism cannot be scientifically tested, Western Psychology does not recognize it in explaining the sources of one’s pain. Buddhism assumes that imprints are carried over from past life. Western psychology on the other hand assumes that everything must be accounted for within this lifetime. Western psychology links what it cannot explain to the unconscious. Although Buddhism can embrace many assumptions of Western psychology, it would use conditioning and imprints from previous life to explain why one experiences pain. Buddhism teaches how to examine the mind and explains the causes of pain and misery; and the causes of happiness. It teaches how to cultivate a mind of virtue that leads to enlightment. Buddhism argues that transforming the mind to view suffering as natural and helpful helps to maintain balance in the body. It argues that suffering should be viewed as part of a greater path which makes the mind pure and reaches a state where one conquers suffering. Thinking of suffering as an unnatural occurrence leads to

Women in Vietnam Essay Example for Free

Women in Vietnam Essay In Vietnam, women were encouraged to serve within the government and other sectors within the state. Unlike in other countries where women are stereotyped as being weak, in Vietnam, it was different. (Insun, p47-p56) Women were treated as equals. They were given the same positions as those ones of women and were given the same respect. Women were especially encouraged to take up the jobs which were believed to be a man’s reserve. They went out of their way to serve their country as humanitarians, entertainers, military dependents, USAID, civilian nurses, in military, as correspondents and in special services. (Insun, p78-p80) There were a good number of women in Vietnam who served as professionals in the field of medicine, teaching, law, professional nurses, controllers of air traffic, language and intelligence specialists, photographers, physical therapists, aerial reconnaissance, legal officers, security officers and administrative positions. Civilian women in Vietnam also served in the Red Cross, journalists, humanitarian organizations and as flight attendants. They were also leaders in the churches. (Chen, p78) Despite the fact that these women were active then, they kept a low profile. Today, nobody can tell who these women are. This is because they don’t show off and have camouflaged. Women made very noble contributions towards the wars in Vietnam. They fought alongside men and did everything men did and they in fact did it a better. (Insun, p34-p67) It has been said that if the country of Vietnam must heal, women must come forward to reveal their involvements and experiences in the war. Unfortunately, they have not been recognized and acknowledged as significant in the history of Vietnam. The situation has been worsened by their silence and the pain and struggles kept deep within them. Women do not believe that they deserve the same recognition and respect like that given to men. (Woodside, p678) Women in special services were mostly under the army. These armies as well as civilians were under the employees’ defense department. The departments that were served by women were related to recreation and morale and included the bases of the Army in the states. (Song, p456) Most of the divisions were also related to works of arts and crafts, service clubs, libraries, movies, sports and entertainment. These women administered special programs, for example, ‘Rest’ as well as the program relating to recreation. The reason why women were entrusted with these positions was their warm hearted nature. They were icon of hope to the whole of Vietnam; they had a role of encouraging men and giving them morale during wars. They ensured that the homes did not fall apart despite their involvements in other services. Women were good volunteers in these services and they had the welfare of the country and the people in mind. It was not a burden to serve their country since they could see the big picture. (Taylor, p267) As librarians, women gave magazines, books and newspapers to the soldiers. The books served as sources of the correspondent courses they were taking and also for leisure. Most of their wonderful memories were hopping flights, clubs, time shared with friends as well as the loved ones. However, there were still some enmities created during the early days. Women fought wars along the beautiful coastline and peaceful villages and rice fields. These areas were My Lai, Chu Lai, the Que Son Valley, A Shau, Da Nang, Phu Bai and hue. Women witnessed the demise of thousands five bases as well as landing zones. (Woodside, p567) At the military, women served with pride. They knew that their efforts were for a worthy cause. They knew that their victory was a victory for all. During the women’s anniversary, they gathered their past and present achievements. There were at least one thousand and two hundred soldiers selected from the women population and served as band leaders and translators, clerks and typists. (Insun, p78)

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop EXECUTIVE SUMMARY This report looks at the Marketing plan of Starbucks coffee shop, and its contribution to the success of company. Formation of successful marketing plan is the key point for a company to gain the competitive advantage over its competitors. The marketing plan evaluates the strategies currently adopting by the company. But the main theme of this report is to focus mainly on company marketing strategies, such as SWOT Analysis, Ansoff Growth Matrix, Boston Consulting Group Matrix, 4s, company short term goals, objectives, and how it can be successful in the future. COMPANYS INTRODUCTION: Starbucks Corporation is a dominant multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world with 8,505 company-owned and 6,505 licensed stores in 42 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso-based hot drink, fruit bottled, coupled with sandwiches, pastries, snacks, salads, soups, other hot and cold drink. Core competency of star bucks: To summarize, Starbucks has a high reputation for quality because of the following: The company goes to extreme lengths to buy the very finest Arabica coffees available on world markets, regardless of price. The companys freshness and quality are legendary. Beans that are held in bins for more than a week are donated to charity. Every piece of coffee-brewing equipment that is sold has been tested and evaluated. Each Starbucks employee is extensively trained to ensure that customers receive knowledgeable service. Mission Statement: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guideline Principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standard of excellence to the purchasing roasting and fresh delivery of our customer. Develop enthusiastically satisfied customer all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Starbucks has the following core values: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Market Demographics: The profile for the starbucks customer consists of the following geographic, demographic, and behavior factors: Geographic: The geographic survey may include the identification of total number of population, in society and total number of target customer in which you are operating (Lanchester, Massingham, Ashford 2002). The immediate geographic target market for starbucks is the total population of the UK which is 60,776,238 approximately. The specific targeted market of Starbucks is mostly the students of schools, colleges, and universities. Demographics: Male and female. Age below 40. This age range draws off a combination of university students and locals within the society. Have (or are getting) a college education and some with graduate degrees. An income over  £457 per week (except the students who earn far less but have a decent amount of disposable income). Non-conventional customers. Psychographic: The people who want to enjoy a totally different coffee experience, they go to starbucks as it is positioned a completely different coffee shop. MARKET NEEDS: Starbucks is providing with a wide range of high quality coffee and snacks options to their customer. Starbucks seeks to fulfill the following benefits that are important to their customers: Selection: A wide range of coffee and snacks options that is unavailable at the larger, dominant coffee chains. Accessibility: Almost all types of coffee are available from starbucks centrally located storefront. Customer service: The patron will be impressed with the level of attention that they receive. Competitive pricing: Prices of all range of coffee and other stuff will be priced competitively relative to the competition. SITUATION ANALYSIS OF STARBUCKS: The company situation analysis is used at the business level to determine the strategic issues and problems that need to be addressed through the next three steps of the strategic planning process. Starbucks has own very good different kinds of strength to dominant in this industry make it to differentiate to others one in this market. This are the strength, those help starbucks to achieve their targets and desire goals. These are the stratbucks some important characteristics or strengths. STRENGHTS: Strong Brand Recognition Large retail distribution system Quality product Extensive product list Good supplier relationship Strong financial history Strong human resources WEAKNESSES: Even though starbucks posses a number of strengths but it also has some weakness too. starbucks needs to overcome on and deal them for remaining the top position in this competitive market. These are the s following list of starbucks weaknesses: Dependence on single source of business income Prices high relative to competition Strong dependence on suppliers Merchandise sales in stores SWOT ANALYSIS FRAMEWORK OPPORTUNITIES: It is a fact that every company who enter in the market must has different kind of opportunities prevail in market. This is the important, how to recognize and make to strategy to acquire them, acquiring these opportunities is called success of company . Starbucks can more successes in market if they will be able to act upon theses opportunities accordingly. The following new opportunities can help starbucks to success more in the future in the way of their business. Expansion into overseas markets Expansion into untapped U.K and worldwide markets Expansion of brand name into new products or business lines THREATS: Nobody knows about tomorrow. Especially for nowadays circumstances, world is changing dramatically. Some new threats are prevailing in the market with full swing of their effectiveness. Despite the fact of strong position of strabucks in the market, he still need to keep eye on these threat get strong positioning and branding. These are the list of some very common internally and externally threats. Economic conditions may make consumers unwilling to pay high prices Political conditions abroad may limit expansion Increasing competition in coffee market May be reaching saturation point in some U.S markets Increase prices of raw material for coffee and other stuff BOSTON CONSULTING GROUP (BCG) MATRIX: The Boston consulting Groups growth-share matrix, developed in the early 1970s, probably became the most popular management technique ever. The vertical dimension is th growth rate of the market, which is used by the BCG as a proxy variable for market attractiveness. High-Growth markets are assumed to be more attractive because, being competitively non zero sum, market share gains are often more easily obtained. Also market share gains in a growth market will be worth more in the future as the market develops. The midpoint between high and low market gtowth is In the BCG matrix, star quadrant is the most dominant place where the companies enjoy the high market growth and high market share. Thats why every company wants to stay in star quadrant. As STARBUCKS coffee shop is the renowned coffee chain in the world, thats why it clearly lies in the (STAR QUADRANT High Growth + High Share) because the annual sales of the company in last financial year 2007 are US $ 9.411 Million, moreover the coffee shop enjoying the highest market share as well in the coffee industry. ANSOFFS GROWTH MATRIX: The product-market matrix proposed by ANSOFF, provides a useful framework for considering the relationship between strategic direction, and marketing strategy (Brassington Pettitt 2006). The four-cell matrix shown in the figure considering various combinations of product-market options. Each cell in the Ansoff Matrix presents distinct opportunities, threats, resources, requirements, return and risks. Market expansions means selling more of the existing products to new markets, which could be based on new geographic segments or could be created by opening up other new segments such as age, product, usage, lifestyle or any other segmentation variables (Brassington Pettitt 2006 p 955). In the ANSOFF growth matrix, the STARBUCKS coffee shop lies in the (MARKET EXPENSION Existing Product + New Market), because company is making very good profit in almost every coffee shop in different location of the world. Expending its coffee market in Middle East, and Asia could be very helpful for the companys profit because there is huge potential for the coffee market as there is no famous coffee shops in that part of the world. Just like recently they have opened their two coffee shops, one in China and other is in Kuwait. MARKETING MIX STRATEGY FOR STARBUCKS: In order to make appropriate strategies for gaining customers preferences and their loyalty, we need to understand as to how STARBUCKS Marketing Mix or 4 Ps have enabled the company to achieve superior customer satisfaction, and also in building a long-term relationship with its customers. The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing marketing strategy. Just as economics use two principals concepts for their framework of analysis, namely Demand, and Supply. The marketers see the four Ps as a filing cabinet of tools that could guide their marketing planning (Philip Kotler, 1999 p 96). Following are the some recommendations for STARBUCKS in relation with marketing mix: Frame Work of marketing Mix PRODUCT: Typically, the marketing mix stars with product p. the heart of the marketing mix, the starting point is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image value, and many other factors. A Starbucks coffee has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Starbucks coffee brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation). Products can be tangible goods such as computers, ideas like those offered by a consultant, or services such as medical care. Products should also offer customer value. Decision that address the new product development process(innovation management), licensing strategies with potential partners, intellectual property rights, services provided to augment the revenue stream from base products product name/brand decisions ,development of complementary products by partners, creation of industry standards, packaging, and so forth, the critical need is to develop a stream of products with the right set of features to satisfy customer needs in a compelling yet simple fashion.( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p7) In Starbucks they made purely their products to satisfying the needs of the customer, and they made coffee with the finest coffee ingredients of the world. The different range of coffee and snacks offered by STARBUCKS are as follow: ESPRESSO: Coffee Latte Cappuccino Vanilla Latte Coffee Americano Espresso COFFEE HOUSE FAVOURITES Caramel Hot Chocolate Coffee Misto Classic Hot Chocolate Signature Hot Chocolate Freshly Brewed coffee FRAPPUCCINO: Cinnamon Dolce Java Chip Espresso Coffee Caramel SPRING FAVOURITES: Cinnamon Dolce Latte Caramel Macchiato PRICE: decisions that establish price points for the company products, and address issues related cost to produce/manufacturer the good, margins along the distribution channel, competitors prices (pricing relative to a specific firm market position), customer value, total cost of ownership for the customer, price for product bundles, and profitability.( .( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p8 ). Price is the only element of the marketing mix that produces revenue, As such; it serves a tactical as well as an economic role for an organization 9Holloway and Robison 1995). The price charged sends many signals about the likely value of the product being offered and, as such, must be commensurate with the quality of experience, Starbuckss product prices are relative high than others, because they target those people of society who give the preference on quantity. Following are the some prices of STARBUCKS famous products: ESPRESSO: Tall Grande Vent Coffee Latte  £2.05p  £2.40p  £2.65p Cappuccino  £2.05p  £2.40p  £2.65p Vanilla Latte  £2.35  £2.70p  £2.95p Coffee Americano  £1.75p  £1.90p  £2.05p Espresso  £1.20p  £1.40p  £1.55p COFFEE HOUSE FAVOURITES Caramel Hot Chocolate  £2.90p  £3.25p  £3.50p Coffee Misto  £1.95p  £2.35p  £2.55p Classic Hot Chocolate  £2.20p  £2.50p  £2.80p Signature Hot Chocolate  £2.65p  £3.00p  £3.25p Freshly Brewed coffee  £1.65p  £1.75p  £1.90p FRAPPUCCINO: Cinnamon Dolce  £3.05p  £3.25p  £3.45p Java Chip  £3.05p  £3.25p  £3.45p Espresso  £2.65p  £2.85p  £3.05p Coffee  £2.50p  £2.70p  £2.90p Caramel  £3.05p  £3.25p  £3.45p SPRING FAVOURITES: Cinnamon Dolce Latte  £2.70p  £3.05P  £3.30P Caramel Macchiato  £2.70P  £3.05P  £3.30P PLACE: Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own, which involves all the business activates concerned with storing and transporting raw material or finished product. The goal is to make sure products arrive in usable condition at designated places when needed. For consumer goods the most visible player in the channel of distribution is retailer. Manufacturers and consumer alike have to put a lot of trust in the retailer to do justice to the product, to maintain stock, and to provide a satisfying purchasing experience. Retailer face the many of the same marketing decisions as other type of organization, and use the same marketing mix tools, but with a slightly different respective. They also face unique marketing problems for examples, store location, layout and the creation of store image and atmosphere. Every seller must decide deeply that how to make its products available to the target market with an easy access (Philip Kotler, 1999 p 103). Now in case of Starbucks they mainly build their stores in the prime location of the city where they can easily attracts their desired customers who really want to enjoy the taste of coffee. Just like in UK they build their stores mainly in the shopping malls and town centers. Now it is the need of the time that they should be concentrate to open their stores in Middle East and Asia. PROMOTION: Promotion includes advertising, public relations, sales promotion, and personal selling. Promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, education, persuading, and reminding them of the benefits of an organization or a product. A good promotion strategy, like using the Dilbert character in national promotion strategy for office Depot, can dramatically increase sales. Good promotion strategies do not guarantee success, however, despite massive promotional campaigns, the movies, The Alamo and The Lady-killers had disappointing box-office return. Each element of the promotion p is coordinated and managed with the others to create coordinated and managed with others to create a promotional blend or mix. These Starbucks nearly spends  £4.7 million every year for promotions. It is include the cost of print media, electronic media, indoor, outdoor media etc. The companys latest stunning plan is the Starbucks Card. You buy a re-chargeable card in the UK which can be used at coffee bars in the US, Canada, Australia and Thailand. The card will enhance the Starbucks experience for customers allowing them to buy their daily cup of coffee quickly and easily, even when they are not carrying cash. Recently company through an agreement between Starbucks, and T-Mobile the two companies have come up with a way to provide internet access at Starbucks location and high speed broadband for Starbucks customers as well. In addition, T-Mobile hot spot customers get to use the Starbucks stores as they do now. Moreover Starbucks spends millions of dollars internationally to protect the environment and global warming. DIVERCIFICATION: The major reason for a business adopting a strategy of diversification is therefore to allow it to reduce its dependence upon a single market area (W. Stewart Howe 1986 p 153). At a general strategic level Ansoff suggests three reasons why firms diversify. First, their objectives cannot be achieved by continuing to operate in their existing markets. Thus, since continued operation in these markets is not able to diversify the profit, risk or growth objectives of the business, achievement of these must be sought in new market areas. Second, where a business has excess financial resources beyond those necessary to satisfy its expansion plan in its existing markets, then rather than retain these resources in liquid form of business may invest them in new markets areas. Third, if greater opportunities are presented to the firm in new market areas than accrue from its existing activities. Then a diversification program may be undertaken to benefit from these. There are tw o types of diversifications: RELATED DIVERSIFICATION UN-RELATED DIVERSICATION RELATED DIVERSIFICATION: Expending combining with firms in different, but related industry that are Strategic Fits. UNRELATED DIVERSIFICATION: Growing by combining with firms in un-related industries, where higher financial returns are possible. Now, if Starbucks want to diversify its business outside the industry, then the company should start a totally new business that is not from the same industry. For example Starbucks is a coffee shop, if they enter in the manufacturing business and start making cars, bikes etc that will be the perfect example of diversification. But the main focus of the Starbucks should be on their strategic business unit which is coffee shop. If they want to diversify their business within the same industry i.e. related diversification, then the Starbucks should combine their business with their competitors to launch new products. INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES: The franchiser/licenser remembers to provide a standard package of components, or ingredients together with management and marketing services, and advice. Since franchising involves the transfer of tangible, it can enable greater control of the operation for the originating manufacturer than licensing (Lancaster Massingham Ashford 2002 p 437). Starbucks currently use three strategies for business in overseas. These strategies are as follow: 1: Joint ventures 2: Licenses 3: Company-Owned Operations. Mainly the company uses the company-owned shops for the business in other countries. RECOMMENDATION FOR FUTURE MARKETING PLAN OF STARBUCKS (3 YEARS): By analyzing the above whole information such as Swot analysis, Ansoff analysis, BCG matrix, marketing mix, following should be the primary objectives of the marketing plan of Starbucks coffee shop for next 3 years: GOALS OR OBJECTIVES: Sales should be increased by 15 to 20% at least. In order to get increased sales, they should increase Gross Profit margin by 25%. Find more new markets especially in Middle East, and Asia. More strengthen their position as a worldwide coffee shop leader. Increase marketing budget by 15% In order to achieve the above future objectives, the Starbucks coffee shop should follow instructions: MAINTAIN SUSTAINABLE COMPETITIVE ADVANTAGE: The Starbucks coffee shop should maintain the competitive advantage that it has got over other coffee shops. In order to maintain leading position in the coffee market, the Starbucks should introduce innovative products after good intervals. NEW TARGER MARKETS: To maintain the top position in the coffee market, Starbucks should go and find some new coffee potential market. Just like there is great potential of new coffee shop especially in Asia, and Middle East, as there is no famous coffee shop. Where they can capture in new market, and got some handsome profit as well. INTRODUCE SOME NEW PROMOTIONS: As Starbucks introduced a stunning promotion plan that is Starbucks re-chargeable card for purchasing coffee whether you have money or not at that time. Just like that company should develop a membership card especially for the students. Some discount should be offer to regular customer, and student to increase the retainment. INTRODUCE SOME INNOVATIVE PRODUCTS: To maintain the dominant position in the coffee market, it is necessary for the Starbucks that, they should introduce some really innovative products after good intervals. The induction of new products creates the brand loyalty among the customers. INCREASE MARKETING BUDGET: Marketing department is the one of the most important part of every company. This department is responsible for increasing sales. So in order to get more revenues, the company should increase the budget of marketing. Moreover they should include some world famous celebrities, conducting promotions events, seminars things like that for promotions their products. DIVERCIFY THE BUSINESS: To maintain the leading position in the coffee market, the Starbucks should go for diversification. Diversify the business in product-related items, or unrelated items to increase their revenues. IMPROVE THE PRODUCT QUALITY: To maintain the superb quality and taste of different products in Starbucks, the company should adopt the Total Quality Management tool, which means improve the products quality until the perfection, and there is no defect on product or zero defect products. EMPLOYEES MOTIVATIONS: Employees motivation is very important for every organization to get good profit, and in order to maintain its position in the market. Good pay, and reward system is the best tool to motivate the employees. So Starbucks should try to give good pay and benefits to their employees during the job. EMPLOYEES TRAINING AND DEVELOPMENT: Training and development of employees is an important task for the management in order to enhance the progress of company, and increase the sales, and produce the error free services.